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Business
(International Edition)
7th Edition
Ricky Griffin, Ronald Ebert
0-13-120976-0
Hardback
736 pages
2003
Brief Description
For Introduction to Business courses.
This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, “Doing the Basics Best,” were retained. The seventh edition focuses on three simple rules—Learn, Evaluate, Apply.
Features
- NEW—Chapter 2: “Understanding the Environments of Business” —This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example:
- The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index.
- The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus enterprise resource planning).
- The Sociocultural Environment focuses not only on Ethical Compliance and Responsible Business Behavior and what happened at Enron and Arthur Andersen but why.
- The Business Environment features sections on such emerging areas of interest as outsourcing, viral marketing, and business process management.
- “The Aftermath of 9/11” —not only what these events did to the U.S. economy, but what, because of its flexibility and strength, they did not do.
How do you engage your students?
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Fully Updated—The authors have fully updated all the classic features that have made the text a market-leader including:
- Opening Vignettes,
- Its a Wired World boxes, and chapter- ending material such as:
- Summary of Learning Objectives,
- Questions and Exercises,
- Key Terms,
- Building Your Business Skills,
- Crafting Your Business Plan,
- Video exercises, and several chapters conclude with
- Mastering Business Essentials exercises.
New to this Edition
“Say What You Mean” —This new feature emphasizes students need to communicate effectively both orally and in writing, across cultures.
Sensitizes students to cultural differences and prepares them to address the needs of other countries.
Self-Check Exercises—Special self-check assessment exercises are introduced at 3 points in the chapter allowing students to review core concepts presented in the chapter.
Tests students understanding of core concepts and all answers are presented in the back of the book with a specific page reference to ensure their success of the concepts.
Internet Field-Trips—These two-part Internet activities take students inside real world companies to explore how these companies conduct business. Starting in the middle of the chapter, after students have become acquainted with the fundamentals, students begin a focused, hands-on exploration of a real world organization.
Designed to provide an interactive experience the exercise continues online with more detailed questions. Final answers can be checked online at http://www.prenhall.com/griffin.
Exercising Your Ethics Exercises—These new end-of-chapter exercises describe an ethical dilemma and conclude with questions that focus on how to approach and resolve these ethical challenges.
Invites students to resolve an ethical situation relating directly to the topics from that chapter.
“On Location” Videos & Exercises.—Twenty new custom videos are linked to the end-of-chapter exercises to help students see how real-life businesses and the people who run them apply fundamental business principles on a daily basis. The unique structure and format of these videos include: 1) a moderator sets the scene; 2) concepts unfold in a case study; 3) the moderator recaps core issues as the video pauses for additional in-class discussion; 4) the video concludes with answers to the in-class discussion questions.
Brings the concepts to life and also provides an interactive environment to stimulate critical thinking and discussion in your course.
Contents
I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT.
1. Understanding the U.S. Business System.
2. Understanding the Environments of Business.
3. Understanding Ownership and Entrepreneurship.
4. Understanding the Global Context of Business.
5. Conducting Business Ethically and Responsibly.
II. UNDERSTANDING THE BUSINESS OF MANAGING.
6. Managing the Business Enterprise.
7. Organizing the Business Enterprise.
8. Managing Human Resources and Labor Relations.
9. Motivating, Satisfying, and Leading Employees.
III. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Developing and Pricing Products.
12. Distributing Products.
13. Promoting Products.
IV. MANAGING OPERATIONS AND INFORMATION.
14. Producing Goods and Services.
15. Managing for Quality and Productivity.
16. Managing Information Systems and Communication Technology.
17. Understanding Principles of Accounting.
V. UNDERSTANDING FINANCIAL ISSUES.
18. Understanding Money and Banking.
19. Understanding Securities and Investments.
20. Understanding Financial and Risk Management.
Appendix: Understanding the Legal Context of Business.
Companion Website:
http://www.prenhall.com/griffin
Copyright © Calvary University, 1998 All rights reserved.
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