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Excellence in Business
Communication
6th Edition
John Thill, Courtland Bovee, C. Allen Paul
0-13-141965-X
Paperback
656 pages
2005
Brief Description
For one-semester courses in Business Communication and Business Writing offered in the departments of Business, English, and Speech Communication.
Excellence in Business Communication is a compelling model of today's most effective instructional techniques. Students can experience business communication first hand through a variety of highly involving simulations, activities, and real-world examples that no other textbook matches.
This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. That's why it's the most effective teaching and learning tool you'll find for a business communication course.
Features
- “Do you want a textbook with numerous and varied documents for student practice? We have it...Documents for Analysis” —Students have the opportunity to critique and revise a wide selection of documents, including letters, memos, e-mail, graphic aids, and resumes.
Hands-on experience in analyzing and improving sample documents helps students revise their own business messages, and extends the experience students gain working with the document makeover feature on-line.
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Process and Product—A three step writing process. To help students write business messages quickly, easily, and effectively, chapters are organized into a series of three easy-to-follow steps (planning, writing, and completing business messages). A "Three-Step Writing Process" graphic not only illustrates the general process but is also applied to specific examples throughout the book.
New to this Edition
“Would you like your students to correct documents in an interactive, online environment that provides instant feedback? We have it-"Document Makeovers” —In each chapter of the book, an assignment overview directs students to the onekey website, where interactive exercises help them apply chapter concepts to an actual business document. Document Makeovers offer students an appealing opportunity to refine and reinforce their writing skills in a dynamic multi-media environment.
Offers students an appealing opportunity to refine and reinforce their writing skills in a dynamic multi-media environment.
“Would a self-paced, grammar diagnostic and study tool be useful to your students? We have it-"Peak Performance Grammar and Mechanics On-line” —In each chapter, students are directed to the text's website to improve their skills with mechanics and specific parts of speech by using the "Peak Performance Grammar and Mechanics" module.
- Additional practice is provided in each chapter with the "Improve Your Grammar, Mechanics, and Usage exercises". To give students additional practice in and reinforcement of English skills.
“Do you cover emerging topics like Listening, Business Etiquette, and Communication Technologies? We include these topics!” —Increased coverage of listening to help students strengthen their communication skills, and material on listening effectively has been expanded and updated to include the latest information.
- New material on business etiquette covers personal appearance, face-to-face interactions (smiles, handshakes, introductions, and dinner meetings), and telephone interactions (receiving calls, making calls, and using voice mail) and much more!
- Students are introduced to the pervasive role of communication technology in a special four-page photo essay in Chapter 1, Powerful Tools for Communicating Effectively. Colorful photos and informative text illustrate e-mail, instant messaging, wireless networks, web-based meetings, videoconferencing and telepresence, intranets, extranets, Internet videophones, flexible workstations, electronic wall displays, electronic presentations, corporate blogs, and online workspaces.
Contents
I. FOUNDATIONS OF BUSINESS COMMUNICATION
1. Understanding Business Communication
2. Communicating in Teams: Listening, Nonverbal Communication, Collaboration, and Meeting Skills
3. Communicating Interculturally
II. THE THREE-STEP WRITING PROCESS
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES
7. Writing Routine, Good-News, and Goodwill Messages
8. Writing Bad-News Messages
9. Writing Persuasive Messages
IV. REPORTS AND ORAL PRESENTATIONS
10. Planning Business Reports and Proposals
11. Writing Business Reports and Proposals
12. Completing Formal Business Reports and Proposals
13. Giving Speeches and Oral Presentations
V. EMPLOYMENT MESSAGES
14. Writing Résumés and Application Letters.
15. Interviewing for Employment and Following Up
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Reports Sources
Appendix C: Fundamentals of Grammar and Usage
Appendix D: Correction Symbols
Video Guide.
Handbook of Grammar, Mechanics, and Usage.
Answer Keys.
Companion Website:
http://www.prenhall.com/thill
Copyright © Calvary University, 1998 All rights reserved.
Virtual Learning Centre for Accredited Christian Higher Education
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