Management

   Calvary University

 Faculty of Economic and Management Sciences

E-Business and
    E-Commerce

Book Cover

2nd Edition

Dave Chaffey
0-273-68378-0
Paperback
618 pages
2004


Brief Description

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.

A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

Features

  • Examines the relationship between e-business, e-commerce and e-marketing
  • Explores the new business models of the digital economy through B2B and B2C case studies
  • Covers the strategic approaches to change management used to achieve e-business in the global marketplace
  • Includes the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM
  • Unveils the practical challenges of implementing e-business.

Contents

Preface and Guided Tour
Acknowledgements

I INTRODUCTION

1. Introduction to e-business and e-commerce
2. E-Commerce Fundamentals
3. E-business Infrastructure
4. E-environment

II STRATEGY AND APPLICATIONS

5. E-business Strategy
6. Supply Chain Management
7. E-procurement
8. E-marketing
9. Customer Relationship Management

III IMPLEMENTATION

10. Change Management
11. Analysis and Design
12. Implementation and Maintenance
Glossary Index

Companion Website:

http://www.booksites.net/chaffey

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