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The importance of Business Administration in the market place

Business Administration is one of the most interesting and relevant fields of study of our time and is probably one of the most needed fields of study. All countries experience a desperate shortage of trained managers and entrepreneurs to transform its rich natural resources into an acceptable standard of living for all its people.

Today's dynamic business world presents entrepreneurs and managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. Learning programmes in Business Administration prepare students, entrepreneurs and managers to meet such challenges.

Business Administration does not cover only the structures, principles and practices that affect the work of every manager, but also the ways in which a business enterprise can be managed effectively and efficiently. It examines how the limited resources available to the entrepreneur (human resources, physical resources such as raw materials, financial resources, information resources and knowledge) can be utilised in the most productive way to supply products and services to the market place profitably.

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